Any individual or organization that is interested in successful online presentation of their business must spend some time working on improvement of their search engine position. In case you fail to achieve high ranking, all the effort you have put in the website will be lost. Search Engine Optimization or SEO is a very important activity for every site owner and as you may have heard the SEO process includes on page SEO and off page SEO. Each category has its own advantages and should not be neglected. On top of that, you must understand that this is not something that you do once – this is an ongoing process because search engine algorithms are changing and you must adjust your website and its pages to these changes.
Many people define off page SEO as SEO activity that is not part of on page SEO, but what does this mean? This means that there are many other important activities besides meta descriptions, keywords, title tags, page content and internal links that affect the position of your website on popular search engines. For instance, link building is one of the basic elements of off page SEO. This is the reason why many website owners are looking for a way to get links from other relevant pages to their website.
In order to get backlinks, you can use different techniques. First, you can always write articles and publish them on well-established article submission directories. Make sure to use different articles in different directories. It is good to point out that the links you will include in your articles will not bring you much direct traffic, but search engine algorithms will view these backlinks as a sign of relevance of your website and you will be able to improve your website’s ranking. Don’t forget that some article submission directories allow users to put a link in the end of the article while others allow you to use one or two keywords with hyperlinks.
Another method of off page SEO that has proven to be useful is posting on forums. Simply find a forum that is related to your niche and start posting useful threads and replies. Use the signature field to add a link to your website. Of course, before you use this opportunity for promotion, make sure that you are not violating the forum rules because your account will get suspended.
Furthermore, blog commenting is another activity performed by off page SEO experts. In order to do this, you will need to find quality blogs in your niche and give helpful and honest comments. You can place links to your website in the comment box or in your name.
Social media activity can also be considered as part of off page SEO. You must open profiles on popular social media platforms and be active. Finally, you can also start a PPC marketing campaign with the help of popular platforms like Google Ads and Bing Ads.
Off page SEO is a type of SEO that is continuously evolving so make sure that you are following all the latest news in this field.