According to some statistics, hundreds of new websites are published every day. This means that if you are planning to start a website or you already have one, you should be prepared for fierce competition. Of course, this doesn’t mean that it is extremely difficult or impossible to become successful. On the contrary, by using the right methods and tools you should be able to reach your goals. One way to do this is to use SEO and traffic tools.
Even though the Internet has changed drastically in the last few years, the fact is that most people still use search engines to get the information they need from the World Wide Web. For almost every search phrase there are thousands of results visible in the search engine result pages on Google, Yahoo, Bing and other popular search engines. If you want to get more traffic you will need to move your website on the first page. It would be even better if your site appears among the first three results for the relevant keywords.
The simplest way to accomplish this is to use SEO or Search Engine Optimization.
SEO is a complex activity that consists of many different elements. For instance, keywords are one of the basic elements that are crucial for the success of your SEO campaign. So, it is highly recommended to spend some time doing research and finding the right keywords and phrases for your website. Once you find them you can start using them in your new content. Obviously, if you have the time and resources you can refresh your old content and fill it with relevant keywords. Needless to say, you will have to be careful with the keyword density because too much or too few keywords won’t provide any effects or may even lead to penalties from search engines.
SEO and traffic tools are used together because this is the only way to analyze and evaluate the effects of your SEO efforts. There are dozens of traffic tools available on the Internet and many of them are completely free. In most cases, these free traffic tools will be enough for the webmasters and only large websites will need to pay in order to get additional features.
One good example of a free traffic tool like this is Google Analytics. This tool provides useful information about the behavior of all the visitors that have come to your website in the past. In this way you can determine the most used keywords, how visitors have entered your website and how much time they have spent on your website.
Another similar traffic tool is Stat-counter. In order to use it you just need to register. This is much simpler tool that has very neat interface. Even beginner users will figure out how to use it in a matter of minutes.
There are many people who use KISSmetrics traffic tool. They use it to determine why they gain and lose visitors and the fact that there is a very useful WP plugin tool makes it even more attractive.